Built by Founders Who Live the Problem
Four years in the fields, not in offices. We're building the platform we wish existed when we started farming.
Why We`re Building This
In 2021, Jean Louw and Louw Steenkamp watched farmers lose sleepless nights to theft anxiety, R30,000 to CCMA disputes, and 10+ hours per week to manual record-keeping. Not abstractly—we lived it.
Jean, with his background in electronic engineering and global tech experience, saw the technology gap. Louw, a labour lawyer with deep agricultural roots, understood the compliance nightmare. Together, they spent the next 4 years in the fields, testing ideas with real farmers, learning what actually works.
This isn`t a startup pitch. It`s a mission. Every feature we built answers one question: "Does this help our farmers move from surviving to thriving?"
Our Core Values
Empower Farmers
Easy, affordable access to world-class technology for every farmer.
Boost Profitability
Tackle loss, theft, poor breeding, and inefficiency to maximize margins.
Build Community
Connect farmers, partners, and suppliers in a win-win ecosystem.
Champion Africa
Prove African farms can and should rival the best in the world.
Meet the Team
Jean Louw
CEO & CTO
Electronic engineer, global tech entrepreneur, and the original architect behind ANML FARM's app and trackers.
Louw Steenkamp
COO
Labour lawyer with deep agricultural roots, ensuring compliance and outreach for our farmer community.
Louwna Louw
Marketing Manager
Storyteller and content creator connecting ANML FARM's vision to early adopters and partners.
Our Journey So Far
Company Founded
Jean and Louw start building ANML FARM in the fields.
GAP Award (Biosciences)
Recognition for innovation in agricultural technology.
Early Bird Farmers Onboarded
Early adopters achieving real ROI and dealing with theft.
Creating Impact Across 6 UN SDGs
Every farmer using ANML FARM creates ripple effects across agriculture, poverty reduction, and climate action.
Helping farmers earn sustainable income
How we contribute
By digitizing farm operations and providing data-driven insights, we help farmers increase their income significantly, moving from subsistence farming to profitable agricultural businesses. Our platform reduces losses from theft and improves efficiency, directly contributing to poverty reduction.
Optimizing food production efficiency
How we contribute
ANML FARM helps farmers maximize their livestock productivity through breeding optimization, health monitoring, and data-driven decision making. By reducing losses and improving herd management, we increase food security and help farmers produce more nutritious food for their communities.
Ensuring fair labour practices
How we contribute
Our labour management module automates compliance with labour laws, ensures fair contracts, and protects both farmers and workers. We eliminate CCMA disputes, provide proper documentation, and create transparent working conditions that promote decent work and economic growth in rural areas.
Promoting sustainable farming practices
How we contribute
Through comprehensive data tracking and analytics, we help farmers optimize resource use, reduce waste, and make informed decisions about breeding and feeding. Our platform encourages responsible production patterns by providing insights that balance productivity with sustainability.
Tracking and reducing farm emissions
How we contribute
ANML FARM enables farmers to track their herd's environmental impact, optimize grazing patterns, and make data-driven decisions that reduce their carbon footprint. By improving efficiency and reducing waste, we help farmers contribute to climate action while maintaining profitability.
Supporting sustainable land management
How we contribute
Our GPS tracking and grazing management features help farmers protect ecosystems by preventing overgrazing and promoting sustainable land use. We provide tools to monitor and manage the impact of livestock on local ecosystems, supporting biodiversity and responsible land stewardship.
Click on any SDG icon to learn how ANML FARM contributes to achieving these goals.
Let's Grow—Together
ANML FARM is more than a tool—it's a movement to digitize African agriculture and launch local farmers onto the world stage.